Workflow Methodology

ENTENDER → PLANEAR → CREAR → MEDIR

ENTENDER

Investigación profunda del cliente, mercado y contexto. Análisis de briefing, identificación de insights clave y definición clara de objetivos.

Brief Analysis

Market Research

Consumer Insights

Competitive Analysis

Workflow en cada programa

Visualiza el plan de acción y el flujo de trabajo para cada uno de nuestros programas.

Select Program

Total Duration

12 weeks

Week 1Week 12

Week 1-4

ENTENDER

Understanding the Opportunity

• Kickoff
• Brand Audit
• Market Research

Week 3-6

PLANEAR

Designing the Strategy

• Brand Strategy
• Go-to-Market Plan
• Product Strategy

Week 5-10

CREAR

Building the Experience

• Brand Identity
• UX/UI Design
• Campaign Development

Week 9-12

CRECER

Scaling & Optimization

• Performance Marketing
• Analytics & Tracking
• Funnel Optimization
Fase
Semana 1-2
Semana 3-4
Semana 5-8
Semana 9-12
Semana 13-16
Continuo
ENTENDER
Brand Strategy
Research
Naming
Insights
PLANEAR
Brand Strategy
CREAR
CRECER

Lectura Estratégica

Launch Program

Intensidad alta, impacto rápido

Visibility Engine

Sistema always-on

Brand Evolution

Transformación controlada

Growth Engine

Optimización continua 💸

Innovation Lab

Apuestas de futuro

Expansion Program

Entrar a nuevos mercados

Goose & Hopper

Creative Strategy • Growth • Innovation

Glossary

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